The Objective:
Plan, style, coordinate, and edit a lookbook focused on the concept of “Getting There”.
Create a visually compelling photo story for an editorial spread that catches the eye and tells a story with pictures alone.
The Process:
I led the coordination and planning of the photoshoot.
That involved sourcing props, and locations and coordinating with models on time and day.
I also shot the entire lookbook on the day of, guiding the model to get the best shot.
Afterwards, I edited and chose the final drafts to send to the client to be used on their website, social media channels, and in their paid advertising.
The Role:
Creative Director
Shoot Coordinator
Photographer
Photo Editor
The Outcome:
I produced a beautiful series of photos that are scroll stopping, while telling an overarching story.
Produced images that can be utilized in online visuals such as a website or email newsletter
Photos increased social media likes for the brand by 32%, increasing overall engagement & brand growth.
What’s Next?
Continue to plan photoshoots with brands, in order to tell a story & turn some heads.
